From Melbourne markets to everyday sparkle.
Discover stylish jewellery and accessories designed to add sparkle to everyday moments.
From Our Founder
Before moving to Australia in 2018, Jacey Zhang had built a successful career in China, working with international companies and leading complex, large-scale projects across global markets, while living a comfortable and well-established life.
But everything changed when she chose to start over in a new country — stepping into the unknown with her family, unsure of what would come next.
It was in Australia that Jacey began to see things differently. From everyday products to fashion and lifestyle, she discovered a sense of quality, versatility, and design that felt both refreshing and inspiring. At the same time, she recognised the beauty and creativity within Asian products that were often overlooked or underrepresented.
Living between these two worlds sparked a deeper idea — to connect cultures not just through fashion, but through thoughtfully selected and designed pieces that bring beauty, practicality, and joy into everyday life.
“I can’t live the rest of my life wondering ‘what if…’ I wanted to see what happens when I take that leap of faith.”
— Jacey Zhang, 2020
From that decision, AmoModa was born — a journey shaped by exploration, creativity, and a belief that the best ideas come from bridging different worlds.
Meet Our Team
Jacey Zhang
Founder & Creative Director
Jacey brings international experience across eCommerce, business strategy, and global project management.
She leads AmoModa with a vision to connect cultures through thoughtfully curated lifestyle products.
Danny Armstrong
Finance & Business Advisor
Danny has held senior leadership roles across Australia and Asia, including CBA Vietnam and NAB China.
He guides AmoModa’s growth with expertise in cross-border strategy and international business.
Jeremy Oliver
Business Advisor
Jeremy is a leading voice in Australian and Chinese business, spanning media, publishing, and industry networks.
He supports AmoModa with strategic insights and connections across both markets.
Helen Huang
China Operations Manager
Helen brings deep expertise from Alibaba and China’s fast-moving e-commerce landscape.
She leads AmoModa’s operations in China, ensuring strong execution and market alignment.
Hannah Duan
Product Testing & Design
Hannah brings creativity and a fresh perspective to product selection across stationery and lifestyle.
She contributes through testing, exploration, and original designs loved by customers at local markets.
Susan Su
Operations & Supply Support
Susan brings experience in warehousing, product handling, and small business operations.
She supports AmoModa across product preparation, storage, and sourcing coordination.
